Presently, the use of QR-codes in the private and public sector is still limited to early adopters or static-code usage and no widespread applicability of dynamic QR-codes and mobile phones have been extensively documented. However the developments listed below suggest that the technology is increasing in popularity:
- more companies are using non-dynamic QR-codes
- development of mobile technology has enabled more mobile phones to have the capability of reading QR-codes
- more customers are scanning codes (1200% increase in the US, 2010), particularly during key periods such as Christmas holidays
- 77% of codes scanned occur online or on Television
According to available market research in the U.S, the vast majority of consumers scanning QR-codes with their mobile phones to gain insight about products, services or ideas. As early as 2013 more people will use their mobile phones to access online services than with their desktop computers (Morgan Stanley). This research provides many exciting ways of using this interactive technology in many different sectors.
Static v Dynamic QR-codes
Interestingly, the Quick Response code technology recently split into two camps: dynamic – QR-Codes you control and static. “Static” QR-codes are most commonly used and enable the user to create a code with a piece of data attached to it such as a web link which they can print and place on a chosen surface for example t-shirt, mug, business card etc. Further editing or updating of the code is not possible unless a new code is produced. This is the type of technology the vast majority of companies use. Unfortunately static codes do not provide a business with any control over their codes.
Dynamic QR-Codes: codes you control
By contrast, “Dynamic” QR-codes enable the user to create a code and update its content on command using their mobile phone or via an online administration dashboard. This technology is still limited to a few key companies providing niche services such as SQUARE: CODE.
Quick Response codes make communication more effective and the buying experience more exciting by connecting the real world with the virtual world and where you provide the link between your product and the consumers’ mobile phone. If you are interested in using Dynamic QR-codes for greeting cards, Dynamic QR-code for properties, where the consumer can interact with your products and services, or want to find out how to QR-Codes can be used to enrich users and customers’ experiences then why not try using codes you can control. Contact us today to find out how our service can help your business.
