If you looking for ways to make your publication interactive whether it is a circular, monthly or weekly magazine, then QR Codes would help. If you use a static QR Code in your magazine to share additional content or information with your readers, then that specific code will only display in one thing forever.
The key to a successful interactive feature in your publication is to use a dynamic QR code such as SQUARE:CODE. This would enable you to share fresh content with your readers any time you like, daily weekly, across a month or year. The reader is more likely to want to engage with your publication regularly as they know each Code would display different messages and content at different times during the day or week. This is particularly important as it will increase the shelf life of your magazine significantly because users retain it for longer in order to scan for further information or promotions.
Consumer Engagement through Scheduling Your SQUARE:CODE
A dynamic QR Code, such as SQUARE:CODE, enables publications and advertisers to share content with readers each time they scan the magazine with their mobile phone. The publication or advertiser control what readers see and exactly when they see it – without having to reprint.
SQUARE:CODE’s tagging system allows a business to group marketing pieces and discover which category is interacted with the most. For example, a Code that provides daily advice about fighting the flu and where you want readers to sign up to a list, could have these tags:
- Fight-Flu Feature
- Daily Advice
- List sign-up
- Page 31
- Health& Beauty Magazine.
OR for advertisers
- Holland & Barrett
- Echinacea 30
- 1/2 page ad
- December mobile promo
- Page 19
- Parenting Club Magazine
SQUARE:CODE’s features mean great opportunities for both publishing and advertising for providing measurable ROI, consumer benefit and the potential of changing reader/consumer behaviour with a publication.
[...] There is a demand for corporations to become more interesting.QR Codes can aid your enterprise by supplying a channel between a production and amazing information saved online. This is the time for interactive QR Code marketing. [...]