5 Mistakes in Instagram Stories that brands should avoid

Instagram stories have been on the market for a while and many of the Instagram marketers are using this feature to grow their brands. But since they are not the traditional social media posts that we have all been familiar with for over a decade, Instagram Stories continue to prove to be a conundrum for many marketers.

Like everything else on social media, Instagram Stories are also specific to brand types and customers. But still, overall, there are some common mistakes that many Instagram marketers make when creating a story and they are not specific to a certain type of brand.

So these are some of the most common mistakes in Instagram stories that all brands should avoid.

Underutilization

The first mistake Instagram marketers make is that they don’t understand the importance of Instagram Stories. It’s one of the best Instagram features right now, although it was copied from Snapchat.

You can use Instagram Stories to show your current promotions, gifts (who doesn’t like free stuff?), Or anything else that you think your audiences will find interesting. You can use these things to drive Instagram traffic to your website and also create an email list. Isn’t that good?

Low quality visual content

We are not just talking about the resolution quality of your photos or videos here, although that counts a lot. But that is obvious, right? You really can’t be successful on any social media unless you have high resolution photos and videos.

What we’re talking about here is the overall design and quality of execution on your Instagram story. Yes, many Instagram marketers post Stories frequently, but many of those Stories are really bad. You need creativity to design visually pleasing Instagram stories that show your brand well. If you don’t have a creative mind, it is highly recommended that you hire someone to do it because that is essential in Instagram marketing.

No text

Sometimes we see an ad and wonder what is actually being advertised. This is because there is no clear text that explains the offer well enough to understand the ad. And if they don’t understand the ad, we can’t do what the brand wants us to do, right?

Most Instagram users watch Stories on their mobile devices and most of the time they have the sound turned off. What this means is that even if you’ve included a voiceover that perfectly explains what the ad is about, you won’t get the results you want.

So be sure to include text in your story in a visually pleasing way that tells people exactly what you offer in your promotion.

Forget to Optimize

There are several options to optimize your Instagram stories so they have more exposure. You can tag your location (geo tagging) in your story, as well as use relevant hashtags so that your story has a chance to appear on the explore tab of Instagram. Also, if you are talking about some other contributor or brand, identify them with their Instagram identifier.

After all, if you spend all that time and effort creating your Instagram story, it should get the exposure it deserves, right? So tag, geotag, and use hashtags to make your story more likely to be exposed by people who haven’t followed it yet.

No consistency

If you are an Instagram marketer, you know how important it is that all your photos and videos, at least for a time, follow a certain color palette. This will make your profile look more visually pleasing and generally well organized. You can change this palette after a month or so if you want.

The same goes for your Instagram stories. Test the content you are sharing in your Instagram stories and everything that works, stick to it. Furthermore, consistency also means that you regularly post Instagram stories multiple times a day, when you know your audiences will be online on the platform. Be consistent in the way you present your brand and when you publish it so that people find it more authentic.