Pinterest for business: learn to create an account and discover how it works
When a business, large or small, thinks about opening their profiles on a social network, it is very common to do so on platforms such as Facebook or Instagram and often forget Pinterest. However, you have to know that it is a very beneficial medium for your marketing strategy and, if you know how to use it, it can lead you to increase sales, increase your web traffic and gain visibility on the Internet. To help you, we are going to tell you how Pinterest for companies works, we will explain how to create an account and we will give you some examples to inspire you.
What is Pinterest?
Pinterest is one of the most visual social networks on the market where you can upload photos, infographics or collages and that allows you to archive and share the publications that interest you most, grouping them by subject matter or hobby, among others.
Most of the users use Pinterest as a idea board to get inspiration if they are with a project in hand or to make their own wish list . For example, if someone is thinking of getting married, they will keep those photos that appeal to them the most (be it wedding dresses, bouquets, decoration …) to better organize their wedding. The same happens if you are passionate about fashion or you love travel, in which case you will use the platform to find ideas of destinations or clothes that you fall in love with and that you want to buy.
And precisely from there its name comes: Pinterest comes from the mixture of two words, on the one hand “pin”, which means “pushpin” and “interest”, which means “interest”.
On the other hand, it should be noted that it is one of the fastest growing social networks. In fact, it has more than 200 million registered users worldwide. There is nothing!
Okay, but, is Pinterest for me?
Pinterest is worth practically for any business, especially if it is related to fashion, catering, decoration, beauty or travel since they have more visual content to display. However, surely you can think of a thousand and one ways to generate publications related to your sector.
You just have to use creativity!
For example, you can count on infographics about the advantages of your product or service, spread relevant information about the news of your business, share the experiences of your customers or why not, use humor to brighten the day for your followers.
As in any social network, remember that you must put the focus on your users , know how you can help them and understand what their interests are, from there, create your marketing strategy .
In addition, you have to know that you can create online catalogs and put the prices of your products or services with additional information, create discount coupons using QR codes and carry out raffles and contests.
How does Pinterest for business work?
Although this platform is very intuitive , its interface is quite different from the rest of the social networks that you are used to, but don’t worry, in five minutes you will have everything under control.
Boards are the themes or categories into which you are going to divide your company account on Pinterest.
To do it correctly it is important that you always think about making things easier for users and do not forget that not everything can revolve around what you sell and your brand.
Also, remember to put an eye-catching title and add a short description that includes a keyword that will help you in SEO positioning . Think that each user can follow boards individually and you have to attract the largest number of people to each of your topics.
The pins are the posts you make within each of the boards. At this point it is important that you use quality images and, of course, that you add titles, descriptions, hashtags and the URL of your business .
In addition, in the event that you share third-party photographs, check that they are correctly optimized and, if not, edit the description to increase their virality.
Finally, don’t forget to include a call to action to get them to share more or go to your website, if that is your final goal.
If you create a Pinterest account for companies, you will also have access to a metrics section, just like on other platforms such as Twitter, Facebook or Instagram .
Thus, you will be able to know the traffic that your account has, the most popular images or data related to the interests of your audience and demographic metrics that will help you improve your marketing strategy.
You’ve convinced me: how do you create a Pinterest business account?
Creating a Pinterest account for companies is very easy and, if you already have a personal from your business, you can convert it into a business profile to access all the analytics . If this is your case you just have to go to the button that is in the upper right with the three-dot icon and select that option.
If you don’t have a profile, enter this link , follow all the steps and fill in the fields they ask for with information about your business.
The first thing they will ask you is to enter your email and password . Then you hit the “create account” button, and then you need to add your company name, industry, and website .
Finally they will ask you to link your Pinterest with the other profiles you have on other platforms (Instagram, Etsy or Youtube) to give you extra information in the statistics.
What if you want to modify the descriptions about your business? All the data related to your company are in the upper right button and in the “settings” tab.
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