Introducing our White Paper:
As QR codes are popping up almost everywhere, many businesses are looking to capitalise on the success of the 2-D barcode but because little is known about quality QR marketing strategies, some of those businesses are making huge – and sometimes costly – mistakes.
We’ve put together a few step-by-step tips to help you utilise QR Codes to their full potential.
Download the SQUARE:CODE White Paper: “6 Steps to Successful QR Code Marketing” (PDF)
Our White Paper covers the following areas:
- Clarifying Objectives
- Make it Purposeful
- Mobile-Friendly Content
- Design a Quality QR Code
- Make Sure Your Code is Right for Your Customer
- ROI: Track Your Campaign
QR Codes and 2D Barcodes have evolved. Introducing the Third Dimension for QR Codes.
QR Codes are a great way of adding interactive content to any marketing material. Your customers scan the Code on their smartphone, and are taken directly to your website.
No longer do people have to type in complex URLs or web addresses on tiny keyboards to see exactly the information you want them to see, when you want them to see it.
Conventional QR Codes are linked to a single destination web page. This means that if you print up a large number of flyers or other materials using a conventional QR Code, your customers will always be sent to the same place.
Dynamic QR Codes allow you to change and update the destination URL of your code. With the SQUARE:CODE Exchange you can log in and manage your codes – making QR Codes much more flexible marketing tools.
No longer do you have to wait for a webpage to be finished before sending work to the printers – just print and then update the Code later. And you you don’t have to structure your website to fit the codes, they can display anything on the web.
For example, you may have decided to use a QR Code to promote a sale you have on at the moment. When that sale ends, instead of scrapping the marketing literature and QR Code you have printed everywhere, you can use the exact same Code to point to something else – like a Facebook event, a competition, or any other way that you want to engage with your customers.
With SQUARE:CODE, your customers are always taken to the most up-to-date information – and your QR Codes become a genuinely interactive tool for your marketing.