How to use YouTube Video Builder?
Given the current confinement we are experiencing, many companies have had to change the way they interact with their audience. Hence, it is betting on digital communication . Not only are families and friends joining in on video calls or new forms of interaction, but businesses have also started creating free content on social media or on the web for their users. Without a doubt, it is a strategy that not only helps people to make quarantine more bearable during the coronavirus health crisis, but also strengthens ties with the public and improves brand image, in addition to continuing to work on positioning In the net.
Well, in this context YouTube Video Builder has been launched. It is still in its beta phase, but we are sure that it is a great tool to facilitate the creation of audiovisual content. Do you want to know how it works and how it is used? We will tell you!
First of all, what is YouTube Video Builder?
YouTube Video Builder is a free application, in beta phase, that allows you to create animated videos, between 6 and 15 seconds, using static resources such as images, logos and text . In addition, you can use design templates, fonts and music from the company’s own library. On the other hand, these resources are customizable, since there is the option to change colors and fonts of the texts.
With this, YouTube aims to serve as a tool for companies to launch short audiovisual content in a simple way and inform their users of what they deem appropriate in a different way. For example, of a change of schedule, in the event that a restaurant is run or of new functionalities in a certain product or online service.
On the other hand, video clips created in YouTube Video Builder can be converted into ad campaigns if desired.
Advantages of using YouTube Video Builder
The benefits of betting on YouTube Video Builder to create short videos are many:
It is a free application, very simple to use and with an extremely intuitive interfaceServes to connect with users in a different wayBrief advertising campaigns can be createdIt is a good option to create audiovisual content, an option that is gaining more and more weight on the Internet, especially in the current situation of confinement by Covid-19It is a good way to continue working on brand image and SEO positioning
How to use YouTube Video Builder in 8 easy steps?
As we mentioned, YouTube Video Builder is very easy to use and in a short time you will have your first clip ready to share with your audience.
Step # 1: Sign up for YouTube Video Builder
The first thing you have to do is register on the platform and cover the information they ask for (email and, optionally, the Google Ads ID). Then you will have to accept -and read- their terms and conditions and, finally, another tab will open in which they warn you that your request is being processed, so as soon as it is approved, a notification will arrive in your inbox .
Step # 2: Choosing a design template
As soon as the approved application arrives, you can now enter YouTube Video Builder! Now is the time to get down to work and, to start, you must choose a design that you like. The truth is that YouTube has enough templates, so we are sure that you will find the one that best suits your interests.
When opting for one option or another, we recommend that you follow the visual identity of your business so that your brand image is recognizable, regardless of the format you use to make yourself known.
Step # 3: Colors and logo
Once you have the design, remember that you can customize it, so you have the option of changing the default colors and replacing them with those of your company. As in the previous point, it is good that you always follow the visual identity of your business. In this step you must also add your company logo.
Step # 4: Adding images and text
We are nearing the end! As you can see, it is a matter of minutes that you have your first short clip ready with YouTube Video Builder.
Now that you have a custom design, it’s up to you to include the images and the text. This part is, without a doubt, the most important, because it is where you are going to build the history of your video, what you want to tell your audience . Hence, just below the template you have chosen, you will see a panel with several slides called “storyboard”. This is nothing other than the order in which the different images of your clip will be viewed and you can customize each one of them.
Here we recommend that in the images you always use the formats suggested by YouTube so that they are seen correctly. In the same way, also note the recommended length of the texts to avoid going overboard.
Step # 5: Customize the font
Do you want to change the typography of your video? If so, you can do it in this step. In this sense, you can use the one recommended by YouTube or you can choose a new one from the Google sources catalog. Simpler, impossible!
Step # 6: How about some music?
Just as you selected a specific typeface, you have to do the same with the music. Choose one that complements the information you give and … go for the penultimate step!
Step # 7: Preview, save and … share!
You already have your video! Of course, before sharing it, we advise you to check it for any errata or if you want to change any detail.
Once you are sure that everything is perfect, you just have to save and share it. Do not forget that, in addition to YouTube, you have the option of broadcasting it on other social networks or even adding it to your website.
In addition, here you are also offered the possibility of creating a new version of the clip.
Step # 8: Turn your video into a YouTube ad campaign
Finally, in the same previous section, you can create an advertising campaign with the video you have created.
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